In the meantime I was looking at the checklist for the coursework and realised I hadn't covered two questions, which are:
How to expand audience/increase sales: Expand our audience and sales can be used through using the media; in particular advertisement in magazines. At first we would just promote the song on magazines that specialises in music and fashion but soon enough we would expand many other genres of magazines and through other medias such as TV (music channels, competitions and adverts) and pirate radio to play the song 24/7. On the cover of our magazine advertisement, we can also promote the film "Factory Girl" to get the audience to watch it in order to gain more knowledge of Edie Sedgewick's life which give them a better understanding to our video (and hopefully an emotional attachment to it as well). Billboards are a great way to advertise our song, the profile of Gary Roberts and a remembrance of Edie. We could get stores like Mark and Spencer's to model a range of sixties clothes to support this on these. Our song can be also used as background music for drug awareness campaigns too.
What T.V channel/time slot would the video be shown on/in?: Shown on channels which specialise in music such as MTV, The Box, 4Music, Magic, Kerrang, Q, Kiss etc, and should be on in the evening from 6pm onwards because the visual contents and lyrics may be unsuitable for the morning/afternoon slots.

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