Research- Music Videos

In class on Wednesday we looked at music video's made from former Robert Clack students. They were shown for the purpose of giving us ideas on what we could potentially produce. Sir showed us in particular ones who got an A grade so we could see what standard our music videos need to be at in order to do just as well. The few that stood out to me were:

I Live For Speed- Star Stangles

What i enjoyed in this video was the quick straight cuts which went well with the fast music. The student's simply edited in a way which represented their song's title and it really did work. I also liked their many close ups of the instruments to show their passion for rock n roll and music overall. The fast forward effects also captures teenagers lifestyles where they start a riot for no good reason but to endure a sensation of adrenaline and freedom.

Movies of Myself

Two groups of students used this same song but it shows how the lyrics can be interpreted differently to give completely different performances.

The first music video (by Elizabeth Ellis and Keeley Brien) did a simple story about how a girl spends her time. She shot it on an Essex Coast in one day but cleverly changes outfits to give the allusion of it being days. There are various quick cuts of her with her friend in the past tense. The quick cuts really go well at one point when the two girls are in a photobooth; this fast editing can be associated with their pictures being taken. One really positive comment about this video aswell is that the girl lip syncs in the foreground all the way through which is a really hard thing to do in itself and then edit afterwards but the timing is perfect.

The second music video (by Jodie, Natalie and Lana) was more imaginative. One of the girls begins with looking in a scrapbook which contains pictures of her and her friends in different areas of london. However as the camera zooms into one of the pictures, the freeze frame become real life, in that exact same place and with the same people. The whole video continues to do this technique which really emphasizes the girl's love of that day out and their friendship. I particulary enjoyed them capturing the iconic landscapes of London to give it that British status. There are however a few negative elements. The lip syncing wasnt that great, the camera was shakey at times and sometimes the editing was too slow which didn't go really well with the music. But overall it was one of the most memorable videos.

Simple Kid- Hello

This was an excellent video!!! Throughout it, a reverse effect was used which made it all the more original and most clever. The lip syncing was absolutely perfect aswell even though the entire video was almost all the time in that reversed order. At one stage the colour scheme changed completely to black and white but a pink ribbon that the boy was playing around with was still showing its colour! The whole video was cleverly thought through which gave its most memorable and best performance.